Alleem Knowledge Center entered a new era in September 2008 in the wake of the global financial crisis that saw the collapse of several renowned business institutions worldwide which also raised several questions about the way businesses operate.

How do you not only survive but succeed in a tough economy? In a challenging economic environment, how do you ensure the sustainable development of business organizations? It was to address these critical issues and also to be part of the much needed change to ably tackle and fight the financial meltdown that the Alleem Business Congress was instituted in September 2008 under the aegis of the Alleem Knowledge Center.

One of the major impacts of the 2008 global economic meltdown has been that nearly three bilion people, close to half the world’s population, live on less than the equivalent of two dollars a day. Poverty is at the crossroad of major social obstacle to any form of development. The way poor people are forced to live often violates their human rights and Alleem Business Congress believes that everyone everywhere has the right to live in dignity.

The aim of the Alleem Business Congress is to therefore work with individuals and innovative organizations to improve social, economic and environmental living conditions worldwide thus helping to improve the quality of life for hundreds of millions and make a positive difference in the lives of the less privileged which can be met only by reaping the benefits of sustainable development.

Serving as a platform for benchmarking against the best international practices, Alleem Business Congress is a unique forum where business leaders meet and work together to address survival strategies as well as the economic, social and environmental challenges of sustainable development.

Alleem Business Congress has identified five key areas for deliberations: Leadership & Management, Project Management, Sustainable Development & Inclusive Growth, Marketing & Branding, Water & Energy. The inaugural Sustainable Development was held in early 2009. Since then, four quarterly Congresses focusing on each of the above themes have been held annually wherein business leaders, CEOs, senior management, entrepreneurs and thought leaders from across the globe come together to present their latest best practices and shared learning.