Commercial Counsellor, Commercial Section of Embassy of Finland
Business Finland, Dubai, U.A.E

Presentation Title: “How to Build a Brand – Case Finland”

Business Finland, Dubai, U.A.E

Mr. S.I. Keranen is widely considered as a forerunner industry leader in international business. He is a highly valued pioneer in several sectors; circular economy, improving air quality and entering new untouched markets areas like Africa.

Mr. S.I. Keranen is an approved board member and has worked over 8 years as a Commercial Counsellor at the Finnish Embassies in India, Egypt and currently in UAE. As the Commercial Counsellor of Finland in UAE, he is the driving force in match finding both Finnish and UAE business ecosystems and transforming them into “win-win” growing businesses in the whole GCC region.

Mr. S.I. Keranen has hold many management positions abroad in international businesses during more than 20 year in multi-cultural environments and multi-industries. His expertise areas are sales and marketing, business development, Internationalization strategy development and establishment of new businesses in Africa, Asia, Russian & Middle East. Mr. S.I. Keranen has extremely good understanding of the challenges SME companies are facing in their growth path.

During his career Mr. S.I. Keranen has also been director of the Finnish national education program, as well a leader in various industries, construction, logistics, manufacturing, energy and environment fields.

Currently as Commercial Counsellor in UAE his main role is to lead Business Finland’s innovation and export activities, as well to give full support to Visit Finland and to Invest in Finland activities in whole GCC area in most useful way to Finland, Finnish companies and organizations. Finland will be present in Dubai Expo 2020 and Mr. S.I. Keranen is the local link in UAE.

“Success will be met only with good partnerships and value networks.”