Co-Founder and Chief Strategist
Synerjunction Inc., Canada

Presentation Title: “The Power of Inclusion in Branding”

Soraya is a business transformation and inclusion practitioner with over 18 years of combined line management and consulting experience. Her focus on inclusion began with a fascination for emotional intelligence and sustainable business practices, leading her to eventually co-found Synerjunction Inc., an inclusion advisory firm headquartered in Toronto, Canada, in 2017.
Soraya’s research and work within the sphere of emotional and cultural intelligence and inclusion has since helped many organisations to improve their recruitment processes, quality of relationship management, innovation capabilities, as well as brand reputation, and has had a profound impact on organisational culture and profitability alike – both of which are often inextricably linked. In light of these outcomes, she enjoys working with local brands across the region, who aspire to multinational standards in their willingness to adopt best practices.